World today has turned so competitive with which comes loads and loads of drawbacks and loopholes. Competition is good in many ways as it gives the consumers lot of options of products and services to choose from but does that mean that every kind of competition is good? It's not so. Only healthy and fair competition is appreciated and is generally considered to be ethical. Competition is seen in every field and is present in our daily lives because of which we have so many brands to choose from.
Intellectual property has taken such a shape today that competition in this field has affected not only the consumers but also the brand owners and the root or lets say the common cause of suffering is piracy which is increasing because of competition as everybody wants more for less where they are trapped in brand piracy.
The first and foremost precautionary step to be taken is to beware of fake brands which can be done when one knows his preferred brand well so that he can make difference between real and fake brand. The second step which can be taken is to be alert while shopping as this will not only prevent him from buying fake product but also this is a straight signal to the seller that the consumer is not careless and can not be fooled by passing fake brands in the name of real. These are precautionary measures but the difficult situation arises when the fake brand product is in the hand of the consumer.
The consumer at this time is both upset and confused that which way to go. The burden of proving this offence is on the aggrieved consumer for which he can approach different anti counterfeiting investigators who help in supporting the consumers in this process of investigation for collecting evidence for the same.
Investigation is not an easy task and requires expertise and thus it is necessary that reliable help should be taken like on-line platforms where things are so sorted out that it becomes a cake walk for the consumer from the point of filing a complaint to the investigation process and one such reliable on-line portal is Brands and Fakes.
Such intellectual property detective services are also taken care of here which secures the consumer in every possible manner. Thus the consumer should feel free and confident in their approach toward these cases of piracy as they are fully protected and are well equipped with every tool to fight against brand piracy as consumer is an important party to piracy but not the only one. Hence, it is the duty of the brand owners as well to file such complaints against brand piracy if they encounter such cases.
It always is the effort in small bits which can finally be joined and can bring a big change against the brand pirates and completely stop such unethical acts. So instead of deciding that whose duty is it, we all should take the responsibilities and help in making of a piracy free society.
Intellectual property has taken such a shape today that competition in this field has affected not only the consumers but also the brand owners and the root or lets say the common cause of suffering is piracy which is increasing because of competition as everybody wants more for less where they are trapped in brand piracy.
The first and foremost precautionary step to be taken is to beware of fake brands which can be done when one knows his preferred brand well so that he can make difference between real and fake brand. The second step which can be taken is to be alert while shopping as this will not only prevent him from buying fake product but also this is a straight signal to the seller that the consumer is not careless and can not be fooled by passing fake brands in the name of real. These are precautionary measures but the difficult situation arises when the fake brand product is in the hand of the consumer.
The consumer at this time is both upset and confused that which way to go. The burden of proving this offence is on the aggrieved consumer for which he can approach different anti counterfeiting investigators who help in supporting the consumers in this process of investigation for collecting evidence for the same.
Investigation is not an easy task and requires expertise and thus it is necessary that reliable help should be taken like on-line platforms where things are so sorted out that it becomes a cake walk for the consumer from the point of filing a complaint to the investigation process and one such reliable on-line portal is Brands and Fakes.
Such intellectual property detective services are also taken care of here which secures the consumer in every possible manner. Thus the consumer should feel free and confident in their approach toward these cases of piracy as they are fully protected and are well equipped with every tool to fight against brand piracy as consumer is an important party to piracy but not the only one. Hence, it is the duty of the brand owners as well to file such complaints against brand piracy if they encounter such cases.
It always is the effort in small bits which can finally be joined and can bring a big change against the brand pirates and completely stop such unethical acts. So instead of deciding that whose duty is it, we all should take the responsibilities and help in making of a piracy free society.